for solo and small business owners
Marketing Tips
You Don’t Have to Be Everywhere: The Case for Doing Less (Strategically)
Tired of being told to “do it all”? Learn why focused, aligned marketing works better for solo business owners—especially in second-act or local businesses.
Second Acts, First Steps: Marketing for Your Post-Retirement Passion Project
Starting a business in retirement? Ditch the hustle, keep the heart. Here’s how second-act entrepreneurs can market smarter—with clarity, not chaos.
Marketing on a Shoestring Budget: How to Do More with Less
Starting a business with limited funds? These no-fluff, low-cost marketing tips help solo entrepreneurs and second-act women grow with clarity—not overwhelm.