
My Work at a Glance
It starts with great communication
Over my 15+ years in marketing communications, I’ve worked with fast-growing startups, national media brands, and household-name tech companies to build content strategies, manage editorial teams, and drive audience engagement. These days, I bring that same experience to solopreneurs and small businesses. My focus is on helping real people communicate their value clearly—without overwhelm or marketing jargon.
Leading a blog launch that helped millions
ID.me wanted to connect users with benefits and services, but needed a blog that wasn’t just corporate filler. I built the strategy, led a team of writers, and helped launch a content hub that reached 1.6 million readers in its first year.
Making Sleep Content Make Sense for Casper Mattress
Casper needed well-researched, trustworthy content about sleep. I helped them stand out by ghostwriting clear, helpful articles (not wellness fluff) and worked with designers to bring it all to life visually.
Running Editorial for Quick and Dirty Tips
As a digital managing editor for Macmillan Publishers largest digital site, I managed content for up to nine expert-hosted podcasts. I kept things consistent, helpful, and engaging across topics like grammar, psychology, fitness, and money.
“Karen has a gift for strategy. She aligned with our goals, mentored our team, and consistently delivered high-quality work.”
Charishma Alur, Marketing Leader
(Dell, American Express, ID.me)
“Karen’s a dream! Her writing is the right tone, the right length, mechanically perfect, and always fun to read.”
Mignon Fogarty, Grammar Girl
“I’ve had people make such significant changes to my copy that little of my original ideas remained. Karen’s instinct favors a light, precise touch that’s always an improvement.”
Filip Nonkovic, Strategic design leader
Contact me
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