My Work at a Glance

It starts with great communication

Over my 15+ years in marketing communications, I’ve worked with fast-growing startups, national media brands, and household-name tech companies to build content strategies, manage editorial teams, and drive audience engagement. These days, I bring that same experience to solopreneurs and small businesses. My focus is on helping real people communicate their value clearly—without overwhelm or marketing jargon.

Leading a blog launch that helped millions

ID.me wanted to connect users with benefits and services, but needed a blog that wasn’t just corporate filler. I built the strategy, led a team of writers, and helped launch a content hub that reached 1.6 million readers in its first year.

Two people looking at a document on a website featuring a guide to using VA.gov for Veterans Affairs benefits with links to discounts, life hacks, seasonal deals, and member perks.
Illustration of a man in bed with a sleeping dog beside him.

Making Sleep Content Make Sense for Casper Mattress

Casper needed well-researched, trustworthy content about sleep. I helped them stand out by ghostwriting clear, helpful articles (not wellness fluff) and worked with designers to bring it all to life visually.

Running Editorial for Quick and Dirty Tips

As a digital managing editor for Macmillan Publishers largest digital site, I managed content for up to nine expert-hosted podcasts. I kept things consistent, helpful, and engaging across topics like grammar, psychology, fitness, and money.

Four podcast covers featuring "Grammar Girl," "Curious State," "Get-Fit Guy," and "Money Girl," with respective hosts Mignon Fogarty, Doug Fraser, Kevin Don, and Laura Adams.

“Karen has a gift for strategy. She aligned with our goals, mentored our team, and consistently delivered high-quality work.”

Charishma Alur, Marketing Leader
(Dell, American Express, ID.me)

Portrait of a smiling person with long dark hair wearing a white shirt, arms crossed.

“Karen’s a dream! Her writing is the right tone, the right length, mechanically perfect, and always fun to read.”

Mignon Fogarty, Grammar Girl

Smiling woman outdoors during sunset

“I’ve had people make such significant changes to my copy that little of my original ideas remained. Karen’s instinct favors a light, precise touch that’s always an improvement.”

Filip Nonkovic, Strategic design leader

Black and white photo of a man with glasses and beard

Contact me

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!