Right-Sized Marketing
for solo & small business owners
Clear messaging. Practical strategies. Nothing you don’t need.
No gimmicks, just results
You don’t need to be on every platform or chase every trend.
I’ll help you get clear on what works for you and we’ll build from there, together.
Conquer Your Messaging
I’ll help you find the right words for your website, bio, tagline, or any place you need to talk about your work.
Build Real Connections
We’ll create thoughtful content that helps the right people not only find you but feel good working with you.
Get Supportive Guidance
I’ll show you how to simplify your marketing, build strategies that work, and stop spinning your wheels.
Stop “shoulding” all over your business
No shoulds. No guilt. Just simple marketing strategies that deliver the results you need.
“Karen never talked down to me or try to sell me on things I ‘should’ be doing. She listened, asked smart questions, and put together a plan that plays to my strengths and works for me.”
— Jerome D.
15 Years of Marketing Experience
in Your Corner
Hi, I’m Karen! I’ve gone from solo business ownership to full-time work and back again.
Fifteen years ago, I traded my solo-run business for the financial comfort of full-time work. I managed marketing and communications for some major corporations (Grammarly, Macmillan Publishers, ID.me) and worked for a marketing agency. Although corporate life can suck the soul from your body, on the plus side ... I learned a lot!
Now, after a lay-off, I'm realizing I don't want to feed the corporate machine anymore. I launched a solo marketing agency specifically to help solopreneurs and very small business owners who don't have big budgets.
If you're looking for a collaborative partner who sees the big picture and the small details, you're in the right place.
What I Believe
You don't have to do it all. The real magic happens when you focus on what works for you.
Marketing should feel good. If it feels fake or exhausting, your audience will feel that too.
You are not behind. Start where you are and build your business with what you have.
Clarity comes first. Simple, honest words are more powerful than clever slogans. When people get what you do, they’re more likely to trust you.
Connection matters most. Marketing isn’t just about sales—it’s about building relationships rooted in trust.
‘Consistently’ doesn’t mean ‘constantly.’ You don’t need to be everywhere all the time; you need a rhythm you can actually sustain.
Your story is your strength. Your lived experiences aren't baggage, they're your best asset.
Contact Me
Tired of marketing advice that leaves you more confused than confident? I understand the unique challenges you face as a solopreneur, and I'm here to help you create marketing that actually feels like you. Drop me a note!