smart, sustainable marketing for solo and small business owners

No Fluff. No Shoulds.

My Philosophy

Communication first

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Most marketing advice starts in the middle—campaigns, channels, content calendars—without ever getting clear on the most important piece:

What does your business deliver, and why are you the right person to deliver it?

If your message isn’t right, the marketing won’t land. That’s why I always start with communication. We’ll get crystal clear on your value, your voice, and your audience—before we talk tactics.

Once we’ve nailed that down, we’ll build a plan that works for you. Not a checklist of "must-dos" pulled from someone’s TikTok funnel. Not a recycled strategy from a big-budget agency. But a grounded, tailored marketing approach that aligns with your strengths, your goals, and your schedule.

I don’t do smoke and mirrors.

No slick pitch decks you’ll forget by next Tuesday. No jargon-filled "brand architecture." No cookie-cutter solutions. Just focused, practical strategy and hands-on help from someone who knows solo business inside and out.

You won’t get a bunch of filler to make me look impressive. My job is to make you look good—to your clients, to your community, and to yourself.

Focused on

Affordability

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to FISH…

If you teach a business owner

Sunset over a lake with small fish on a wooden board

I’ll guide you through the process, explain the “why” behind every recommendation, and make sure you’ve got what you need to keep momentum going—whether we keep working together or not.

But I also know time is limited, and sometimes you just want someone to take the reins. That’s why I offer full-service support, from content creation to customer journey mapping. And for longer-term partnerships, I offer discounts on 6- or 12-month retainers.

what

Working with Me

looks like

We start with a 30-minute strategy chat (included in every project).

  • You get clear, actionable recommendations—no pressure, no fluff.

  • I can take tasks off your plate or teach you how to run with it.