Marketing That
Feels Like You
for solo and small business
No gimmicks, just results
You don’t need to be on every platform or chase every trend. I’ll help you get clear on what works for you — and we’ll build from there, together.
Make Your Message Matter
Get beyond, “Um, it’s kinda like…”
Say what you do in a way that feels authentic — and makes people want to learn more. I’ll help you find the right words for your website, bio, tagline, or any place you need to talk about your work.
Build Real Connections
Turn your website, emails, and more into conversations.
Marketing doesn’t have to be loud to be effective. We’ll create thoughtful content and communication strategies that help the right people find you — and feel good about working with you.
Get Supportive Guidance
You don’t have to figure it all out alone.
Marketing can be overwhelming. You just want to focus on what you do best instead of promoting yourself. I’ll help you simplify your marketing and hone in on the strategies that work so you can stop spinning your wheels.
Stop “shoulding” all over your business
No shoulds. No guilt. Just simple marketing guidance you’ll actually use to get the results you truly need.
You’ll hear time and again that you should: Have a blog, leverage social media more, create video content, publish a newsletter.
But that advice is dead wrong for solopreneurs and small businesses.
What if you could focus on what works and leave the rest to the rockstar bloggers and social influencers?
Let’s create marketing that feels like you and works with you, not against you. No tech headaches that make you want to throw your laptop. No pretending to be someone you're not on platforms you hate. Just simple ways to connect with people who need exactly what you offer.
Meet Karen
In 1998, I started my first business, an online community for writers, with no formal training, no roadmap, and no clue what I was doing.
What I did have was a deep love of words and a desire to connect people with each other and with ideas that mattered. More than 25 years later, although I’ve learned and grown, that’s still the heart of my work.
I’m Karen Lunde, and I help solo business owners market their services without the overwhelm. I’ve led content strategy and marketing campaigns for companies like Grammarly, Macmillan Publishers, and ID.me — but the work I love most is helping purpose-driven people find their voice and connect with the right audience in a way that feels good.
I believe in doing less, but doing it better. That means no pressure to be everywhere at once, no confusing tech tools you'll never use, and no content that feels forced or fake.
Instead, we’ll focus on what works — for you. We’ll build a simple, steady plan you feel good about. Something you can actually follow through on, because it fits how you naturally show up in the world.
Who I work with
People who’ve built a lifetime of experience and are ready to share it in a new way
Solo business owners who want clear, honest messaging that connects
Coaches, consultants, creatives, and helpers of all kinds
Anyone who wants their marketing to feel calm, doable, and true to who they are
If you’re here to do good work and make real connections, you’re in the right place.
Contact Me
Tired of marketing advice that leaves you more confused than confident? I understand the unique challenges you face as a solopreneur, and I'm here to help you create marketing that actually feels like you. Drop me a note!