Small & Solo Business Marketing Packages

simple strategies that feel like you

The Small Business Strategy Pack

You need someone who gets what you’re trying to do — and can help you communicate it clearly, strategically, and in a way that gets results.
Book a free strategy chat to learn more!

Package Includes

  • A 30-minute Zoom strategy chat to get aligned

  • One Big Lift service

  • Three Quick Win services — your choice

  • Email support between sessions

  • A written summary of what we covered and next steps

  • Big Lifts are deeper-dive, higher-impact services that can help move your business forward in a meaningful way.

    • Website Copy Review
      Bring clarity and confidence to your message so your dream clients know they’ve found the right fit.

      Delivered to you: Written feedback plus revised copy for up to 3 key pages (home, about, services, etc.)

    • Marketing Plan
      Stop spinning your wheels. Start showing up in ways that feel sustainable, strategic, and true to you.

      Delivered to you: A custom marketing roadmap (PDF or Google Doc) outlining 3–5 core strategies that align with your goals, energy, and budget

    • Customer Journey Review
      Get clear on how people discover, explore, and choose you — so you can guide them every step of the way.

      Delivered to you: A visual journey map + strategy notes showing how to turn curious visitors into paying clients

    • Website Structure & User Experience Review
      Make your website work for you by creating a smoother, simpler, more intuitive experience.

      Delivered to you: A recorded walkthrough and checklist of recommended changes to improve layout, clarity, and flow

    • Email Newsletter Strategy
      Connect directly with your audience through emails that feel personal, consistent, and worth opening.

      Delivered to you: A strategy doc with content themes, sending cadence, subject line ideas, and a 3-email starter sequence

    • Squarespace Homepage Redesign
      Make a strong first impression with a homepage that reflects your work, your values, and your vision.

      Delivered to you: A refreshed Squarespace homepage with updated layout, imagery, and message-first copy

    • Branding Starter Kit
      Instantly elevate your visual identity with a brand look that feels like you — polished, not cookie-cutter.

      Delivered to you: A cohesive mini-branding guide with handpicked fonts, a custom color palette, and a simple wordmark logo

    • One-Page Services Guide
      Show up with clarity and confidence — no more winging it when someone asks what you offer.

      Delivered to you: A beautifully designed, client-ready PDF summarizing your services and key offerings.

    • Elevator Pitch
      A short and simple description of your business you can use on your website, social profiles, or when someone says, “So what do you do?”

    • Tagline Brainstorm
      Three to five tagline options based on your message and tone.

    • Short Business Bio
      A 75–100 word bio for your website, social media, directories, or speaker pages.

    • Client Success Story
      A 300-word story that highlights a client win — a powerful way to build trust and show what your work can really do.

    • Create a Business FAQ
      Turn your most common questions into a clear, helpful FAQ that saves you time and reassures potential clients.

    • Newsletter Copy Polish
      I’ll review and edit one or two email issues to boost clarity, connection, and conversions.

    • Services Snapshot
      A clear, client-friendly summary of your main services — great for websites, PDF guides, or email replies.

    • About Page Refresh
      A rework or rewrite of your About page that feels more like you and builds trust.

    • Ideal Client Snapshot
      A short-and-sweet profile of your ideal client — who they are, what they need, and how to reach them.

    • Social Bio Makeover
      Fresh, optimized bios for 1–2 platforms (like Instagram, LinkedIn, or Alignable).

  • There are no limits to what we can do together—you bring the ambition, I’ll bring the skills and over 15 years of marketing expertise. Book a free strategy chat to get started!

Your Investment: $995

If you purchased these services individually,
you’d spend over $1,300:

  • Strategy Session: $225

  • One Big Lift Service: $650

  • Three Quick Wins: $375 ($125 each)

  • Email support + written summary: $100

Total Value: $1,350

Sliding scale pricing is available for nonprofits and values-aligned businesses—just ask.

Ala Carte Services

  • Messaging Revamp – $795
    Clarify your message so it resonates with real people—not just marketers. Includes a collaborative session and a written messaging guide.

    Customer Profiles (Ideal Client Avatars) – $450
    We’ll define who your work is really for, in a way that goes way beyond demographics. Includes one 60-minute session and a written summary.

    Customer Journey Mapping – $650
    See your business through your client’s eyes. Together we’ll map the journey from discovery to loyalty—and spot the gaps.

    Marketing Plan Lite – $695
    No overwhelm, just a clear, doable plan for where and how to show up based on your strengths and your client’s needs.

    Audit & Strategy Session (Marketing Clarity Hour) – $225
    One 60-minute session + a short follow-up summary with 2–3 strategic suggestions. For when you’re stuck and need clarity fast.

  • Website Copywriting – $225/page
    SEO-informed, human-first copy that sounds like you and guides readers to act. Includes light revision round.

    Email Copywriting – $135/email
    From nurturing notes to promo messages, we’ll make your emails feel like a conversation—not a pitch.

    Social Post Copywriting – $65/post
    Strategic short-form content with voice and intention. Great for campaigns, launches, or getting unstuck.

    Sales or Landing Page Copy – $595
    One focused page that tells your story and sells your offer with clarity and warmth.

    Client Story or Case Study – $495
    A real success story, told in a way that makes future clients say “I want that too.” Includes a brief client interview and polished narrative.

  • Website Design (Squarespace only) – Starting at $1,850
    Custom 3–5 page website that looks good, reads well, and feels like you. (Copy not included—can be added at a package rate.)

    Website Copy Review & Optimization – $395
    Get feedback and suggested edits on your current copy. Focused on clarity, tone, and conversion.

    Lead Magnet Creation – $425
    We’ll co-create a downloadable freebie, checklist, or guide that helps grow your list and builds trust.

    Content Calendar Setup (1–3 months) – $375
    A mini plan with topic ideas and timing suggestions to help you stay consistent without burning out.

  • Brand Voice Guide – $625
    A clear, use-it-anywhere guide to how your brand sounds and speaks. Includes tone principles and real examples.

    Email Newsletter Strategy – $825
    A full plan for your newsletter: welcome sequence outline, audience goals, content ideas, and timing suggestions.

    Service Naming & Package Strategy – $475
    Together we’ll name your offers and shape them into services people actually understand and want.

    Workshop or Program Launch Support – $950
    From planning to promotion, I’ll help you get your offer out there in a way that feels aligned and doable.

  • Venue Reservation Setup & Management – $400/month
    I’ll handle scheduling, communication, and tracking for your space. Perfect for community-minded venues or small studios.

“Before meeting Karen, I had been waiting so long for someone to help me. Her encouraging, informative approach helped me grow as a business owner.”

—Donette Paishon

6 Reasons to Work With Me

  • Before we talk platforms or content calendars, we’ll get to the root of what you do, who it helps, and why it matters. Clear, confident messaging is the foundation for everything else — and it’s what makes the rest of your marketing easier.

  • You won’t find any one-size-fits-all formulas here. I won't tell you that you have to be on Instagram or crank out weekly newsletters if that’s not your thing. My job is to figure out what does light you up — and help you build a strategy around that.

  • Marketing doesn’t have to be a full-time job. We’ll get clear on what actually moves the needle for your business — and let go of the busywork. The goal isn’t to do everything — it’s to do the right things with clarity and consistency.

  • Marketing can feel like a second job. I get it. That’s why I help you make smart, sustainable choices — not a laundry list of tactics you’ll never implement. Together, we’ll craft a plan that feels doable and effective.

  • This isn’t a top-down consulting gig; it’s a collaboration. I’m here to listen, ask good questions, challenge assumptions (gently), and co-create a strategy that feels like you. You’re in the driver’s seat — I’m just helping you read the map.

  • You’re not a corporation, and I don’t treat you like one. My services are high-quality but down-to-earth, with no bloated overhead, no fluff, and no shiny pitch decks. Just thoughtful, strategic support tailored to what you actually need — at a price that respects your budget.

Illustrated portrait of Karen Lunde, Marketing Consultant for Chanterelle Marketing Studio in Olympia, Washington, with glasses and curly strawberry-blonde hair, featuring a bokeh effect in the background.

Get In Touch

I’m always ready to answer your questions. Drop me a message and let’s get acquainted!